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Update No, DoubleVerify isn’t the reason X isn’t getting ads.
After two years of watching ad revenue plummet, it looks like X has found a willing scapegoat: the brand safety verification company DoubleVerify.
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Grocery store Lidl stops advertising on TV channel found spreading Russian propaganda
Lidl is no longer advertising on a Serbian TV channel found spreading Russian propaganda — though the grocery chain says it’s not a political decision. The European company’s ad halt comes as researchers and nonprofits, including Check My Ads and Balkan Free Media Initiative, have been sounding the alarm about advertisers unknowingly funding the spread of
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Arielle Garcia, award-winning ad agency veteran and data ethics leader, joins Check My Ads as Director of Intelligence
Check My Ads, the digital advertising watchdog building a safer and more sustainable future for democracy, is thrilled to announce the appointment of Arielle Garcia as the Director of Intelligence. A leading figure in privacy, data ethics, and responsible media, and former senior advertising agency executive, Garcia brings a wealth of experience and expertise to
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Jezebel’s new owner has a request for advertisers: Please stop hurting journalism
Josh Jackson was shocked when he found out what term, if used in the music publication he co-founded, could automatically strip an article of ad revenue. It was the word “song.” That was just one of more than 4,000 “negative keywords” a major advertiser looking to run ads on Paste Magazine, Jackson’s website, included in a
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WATCH: Hate is a business, and here’s how you unplug it
Check My Ads’ Claire Atkin appeared on MSNBC’s 11th Hour with Stephanie Ruhle and broke down how disinformation sites use adtech to threaten democracy and make a buck. Transcript: Stephanie Ruhle: Misinformation is a big, big business and like a lot of digital companies it is fueled by advertising dollars. But many companies might not
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Did Rumble just offer Jordan Peterson front-page real estate?
Video streaming site Rumble, which platforms QAnon conspiracy theorists, men facing sexual misconduct allegations, and a white nationalist influencer, has a new opportunity in its sights: Jordan Peterson. In a tweet on Monday, Peterson complained he was facing censorship on YouTube, where he claimed “pathological shadow-figures” were hiding his name from search results. Another X user was
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