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Guiding a new generation of marketers towards safe and sustainable advertising practices.

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Our Story

The next step in brand safety

Check My Ads is brand safety training that empowers marketers to protect their brands.

We founded Check My Ads in response to the most pervasive problem in the advertising industry: marketers are in the dark about where their ads end up online — and those ads are inevitably ending up in bad places on the web.

It’s not good for you. It’s not good for your brand. And it’s not good for your relationships with customers. Especially at a time when their trust in you matters more than ever.

Our mission at Check My Ads is for you to regain control of your own ads. In today's overly complex advertising supply chain, we help you identify where your ad dollars are going and to align your media buy with your values.

As marketers ourselves, we believe you should be able to run high-performing campaigns safely and cost-effectively, without the fear of accidentally supporting harmful or dangerous media environments.

The next step in brand safety is here — and this time, you get to call the shots.

A photo of Nandini Jammi smiling in front of a brick wall.

Nandini Jammi

Nandini Jammi is co-founder of Check My Ads.

Nandini has been immersed in the world of brand safety & digital advertising since 2016, when she began running Sleeping Giants, the social media campaign that alerted advertisers that their ads were funding hate speech on Breitbart News.

Her efforts led to her being recognized by Business Insider as one of the industry leaders “fixing” digital advertising. DigiDay named her a DigiDay Changemaker. In 2019, Sleeping Giants won a Gold Cannes Lion Award for Best Social Media Campaign and a People’s Voice for Public Service and Activism Webby Award.

At Check My Ads, Nandini turns her social media experience into proactive strategies for brands.

Prior to entering brand safety, she worked as Head of Growth and Content Marketing Lead for tech startups in London and Berlin.

Nandini is originally from the Washington, D.C. area and graduated from University of Maryland’s Robert H. Smith School of Business with a degree in Marketing.

“The excuse that ‘this is just how programmatic works’ is less frequently used after several years of campaigning. It has taken marketers to hold the world of marketing to account.”
Nandini Jammi
Nandini Jammi interviewed in The Drum

Claire Atkin

Claire Atkin is co-founder of Check My Ads.

Claire is a marketing expert specializing in media and policy. She has advised government agencies, and private sector clients and has appeared on CBC and The Guardian.

She leads branding and growth efforts for high-growth startups. In 2018, she launched a boutique marketing agency, First Mountain, where she focuses on customer research and development for B2B software clients in North America and Europe.

In 2017, Claire’s lifelong passion for the democratic process led her to study International Election Observation at the Global Campus for Human Rights in Venice, Italy. Since then, she has worked as a deputy election commissioner and briefs government officials about disinformation in the adtech space.

At Check My Ads, Claire combines her marketing and policy experience to help clients craft their brand guidelines.

Claire has a Master’s in Geography from McMaster University and a B.A. from the University of Victoria. She lives in Vancouver, Canada.

“We are giving ad tech companies, and specifically brand safety technology, way too much power when it comes to what is and is not getting advertising budget.”
Claire Atkin
Claire Atkin interviewed at the CBC
Harriet Kingaby
Co-Chair
Conscious Ad Network
“Check My Ads is here to show brands how to make conscious choices. No hype, just a sound education for brands that want to lead.”
Check My Ads is the change we’ve been waiting for. It’s going to take marketers to help other marketers to build a media plan that is intentional and aligned with our values and our customers.
Joshua Lowcock smiling in front of a grey backdrop.
Joshua Lowcock
Global Brand Safety Officer & Digital EVP
UM Worldwide

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